For entrepreneurs, the ultimate form of justification comes from knowing that you are adding genuine value to your clients.
So how do you measure the success of these goals?
Simple. Paying close attention to how you run your business and interact with customers, as well as how they respond to you allows you to see whether you’re providing extraordinary value — or if there is need for improvement.
You may think that your product or service offering is straightforward; however, there is a chance your customers don’t feel the same way. This aspect is a potential reason as to why they’re coming to you for help in the first place.
Many entrepreneurs prefer to maintain some sort of mysteriousness as it relates to what they do and how they do it. But this behavior doesn’t necessarily create confidence in your customers. This secretive nature does quite the opposite, as the consumer may think you are trying to finesse them, or that you don’t actually know what you’re talking about.
True entrepreneurs are able to explain things to their customers in a concise manner. These types of explanations ensure that products and/or services make complete sense. Such defining efforts reflect the expertise at which the entrepreneur possesses. At the end of the day, when you are able to make complicated concepts easy to understand, your customers will feel more confident in the value your services provide.
Most people in business have heard the phrase “under-promise and over-deliver.” This statement is explained and expressed by the certainty that a high-quality product or service will be delivered to the consumer.
As you consistently over-deliver to your customers, they become accustomed to the quality of results that only you can provide. Once they enter this habitual purchase behavior, the idea of leaving for an alternate offering is rarely an option, because you’re the best they’ll ever find.
Although this component is quite helpful, make sure avoid over-promising.
This may occur when you say “yes” to things you know will inhibit profitability, or that will make you struggle to meet client expectations. Over-promising has the likely potential to leave you resenting your clients and not having enough time for meaningful business growth — or a life outside of work!
Marketing and advertising are constant pursuits for entrepreneurs, but no matter how good your social media or email campaigns may be, many people will disregard these efforts.
It has been recognized that the warmest leads come from client referrals.
This is described as current clients recommending your services to others in their circle of influence. Instead of needing to reach out to cold leads, this results in leads reaching out to you.
Recommendations and reviews are commonly considered to be the highest praise any entrepreneur can get. These show just how much your clients trust your work and value what you provide to them.
If going through this list made you feel comfortable, it’s time to reassess.
Yes, it’s great that you’ve been effectively providing value to your customers. But, beware of complacency.
When you become too comfortable, the negative effects of mediocrity are right around the corner. This behavior gives competitors in your niche the ability to provide the level of value desired by consumers. Don’t let success keep you from looking for ways to improve your service offerings. There are always opportunities to make improvements; however, sometimes increased efforts are needed to find them.
When you give your customers your absolute best, you are likely to earn the natural rewards of those value-adding efforts. Efficiency and effectiveness as it relates to demonstrating a sense of genuine, lasting value to your customers ultimately results in retaining your favorite clients and attracting new consumers as well.
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Edwardsville
217 South Main Street, Edwardsville, IL 62025
618.659.4499
East Alton
1 Terminal Dr. East Alton, IL 62024
618.258.4800
Wentzville
511 W. Pearce Blvd. Wentzville, MO 63385
636.332.5555
Swansea
7a Park Place Swansea, IL 62226
618.239.4430
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636.332.5555
Creve Coeur
12747 Olive Blvd., #300, St. Louis, MO
636.332.5555
Mt. Vernon
1115 Harrison St, Mt. Vernon IL
618.242.0200
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