TRADEMARKS IN ST. LOUIS
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Preparation & filing of your trademark application with the USPTO
TRADEMARK APPLICATION PROCESS
Most of the brands, logos and slogans you love, know and trust have been registered. A registered mark gives you a presumption of ownership and a presumed right to use the brand nationwide giving you broader protection in courts. Once registered, present yourself as an established and serious business with the ® symbol after your name, logo or slogan.
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HOW IT WORKS IN 3 EASY STEPS
STEP #1
Select Your Trademark
Your trademark can be a name, symbol or figure, a word, or even just a letter. If you provide services (for example, plumbing) instead of selling goods, your trademark is technically called a “service mark.”
STEP #2
The Search
The next step is to make sure nobody else has filed an application that could conflict with yours. Your attorney can provide a complete search report, and a detailed opinion letter explaining to you what the search results mean for you and your proposed trademark.
STEP #3
The Application
Lastly, you must file an application with the United States Patent and Trademark Office (USPTO). The information you provide in your application determines your trademark rights and how broadly the protection on your trademark will extend. This application is a complex legal document.
WHY GET A TRADEMARK?
While it is not required by law, it is a good idea to register the name of your business as a trademark. In the event that another business tries to use the same or similar name, you will have legal recourse to stop it. A trademarked name marks all of your products and services as yours and no one else's and can also protect you from counterfeit products.
Many banks will not allow you to open a business account under your business name if it is not trademarked. Some banks will allow a DBA, which is short for "doing business as." DBA's create a registered fictitious business name but do not provide legal protection like a trademark.
Trademarking also gives you legal ownership in specific locations, be they local, state, or nationwide. With a trademark, you retain exclusive rights to mark your products, with no one else being allowed to use your symbol, name, or slogan in that particular region.
TRADEMARK APPLICATION PROCESS
Most of the brands, logos and slogans you love, know and trust have been registered. A registered mark gives you a presumption of ownership and a presumed right to use the brand nationwide giving you broader protection in courts. Once registered, present yourself as an established and serious business with the ® symbol after your name, logo or slogan.
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